There's a call to erect plaques outside Dublin businesses that pay their staff a living wage.
Lord Mayor Brendan Carr is hoping to set up a scheme, which bosses can voluntarily sign up to, to "proudly display" that they pay €11.50 an hour.
The SIPTU official has told The Times Ireland Edition it will allow customers to choose shops and restaurants that pay above the minimum wage of €9.25 an hour.
But the idea's being slammed by reps for employers. Ibec, The Irish Hotels Federation and Restaurants Association of Ireland say the proposal doesn't take account of companies that have a high staff head count or can't afford to pay the living wage.
Brendan Carr doesn't accept that. "If there are high staff numbers clearly every employee is contributing to some kind of profit so the higher the staff numbers, the more successful the business appears to be."