ISPCC Childline and the Vodafone Ireland Foundation want to get children talking more about how they feel, their mental health and any problems they might have.
The new Headbomz campaign has been described as a "slightly gory, massively squelchy and ultimately standout schools programme" which aims to remind children that 'Talking Makes Us Stronger'.
A "unique and fun" song looks at through problems, and has been turned into a video which has been animated by Oscar-award winning studio, Aardman.
The song will launch on TV and in cinemas across Ireland this week and will be played online across Ireland's most popular youth channels to raise awareness with both adults and children alike.
The programme has been developed in response to new research by Vodafone Ireland with ISPCC Childline among Irish children and a panel of Irish childcare experts, showing that children need more support to help them open up about their problems.
95% of children who participated in the research agreed it is essential to have someone to listen to them and help them solve problems.
Caroline O'Sullivan, ISPCC Childline said "Talking Makes Us Stronger' is an incredibly important message for children, and this new programme is designed to make this clear, easy and fun for children aged eight to ten."
"At this age, between second and fourth class, children are going through major developments both socially and cognitively. Sharing any worries or concerns should be encouraged by parents, teachers and older siblings as a positive step - talk to someone you trust, and Childline is always there to listen", she said.
Anne O'Leary, CEO at Vodafone Ireland said that "by talking about the small stuff on a more regular basis, children will learn to become more comfortable to talk about the bigger problems they encounter."
"Whether it's homework, friends or family worries, this pre-teenage stage can be a daunting time for many children and we want to mobilise the nation's children to start talking with the help of Headbomz", she said.