We know it's confusing, but try and keep up...
The three Kardashian sisters launched their own beauty line in 2012 called Khroma Beauty. Then came Kardashian Hair. Then it was Kylie's lip kits, which had a sub-set of nude glosses 'curated' by Kim.
But now the woman herself is launching her own dedicated beauty line.
Little is known about the forthcoming venture but the domain name suggests it will be called KKW Beauty.
Kim posted the launch date on Instagram yesterday and we don't have long to wait. It lands on the 21st of June.
A post shared by Kim Kardashian West (@kimkardashian) on
Kim's trademark style is smoky, smouldering eyes, lashings of priest-black lashes and nude lips so we're counting on those featuring heavily.
But we're wondering if she'll venture into tan, skincare and perhaps subsume the Kardashian haircare range into her own.
Her sister has cornered the young budget-beauty corner of the market so it makes sense that Kim won't be trying to do the same. We guess that means we can expect some high-end goop.