Did You Know…

98FM recently raised over half a million euro for sick kids on the Care 4 Kids Radiothon.

The radio station brought the city to a complete standstill with the 98FM Fugitive, one of the most successful promotions ever broadcast in Ireland.

The station gathered 50,000 text signatures in one week in an effort to raise the M50 Toll Barriers in 2005 for the Bury The Toll Campaign. This campaign also gave birth to the hugely popular Toll Trolls on the 98FM Morning Crew.

The Toll Trolls debut CD was the second biggest selling CD in December 2005 beating Eminem and U2 in sales.

We are home to the 98FM Fuel Fairy, a giant winged creature who flaps into petrol stations and gives Dubliners a free fuel fill.

We have the number one most listened to Workday in Dublin (recent JNLR).

98FM’s Morning Crew won Best Breakfast Show – Ireland award at the 2006 PPI Radio Awards.

98FM is the home of Little Becky, an 8 year-old phone prankster who can be heard every morning at 8.40 on the Morning Crew (and yes she is eight years old!).

2.6 million Irish Adults (85% of the population) listen to radio daily.

Irish Adults spend more time listening to radio than any other country in Europe.

On November 10th 1989, 98FM began broadcasting for the first time. “Hotel California” by The Eagles was the first song played.

98FM is well known for developing and implementing the most successful and exhilarating promotions in the Dublin radio market. Competitions such as ‘Desperate Housewives’, ‘2 Strangers & A Wedding’, 'The Fugitive', and most recently ‘Radio Gaga’ are some of the high-profile examples.

Clients can choose from existing station promotions or request tailor-made ideas to suit their individual needs. Our innovative approach to the mechanism of promotions, coupled with our creative script-writing and recording, ensure that our sponsors are associated with a programming feature/competition that is fun, entertaining and delivers maximum exposure.