Awards 2008

 Did You Know...

Introduction

98FM is the Dublin success story.

The station is a broadcasting and commercial success delivering a brand of radio that Dubliners identify with, listen to and really enjoy. 98FM puts enormous energy and resources into building a premium radio brand. A brand for Dubliners that breathes the very essence of the city and all it stands for.

Our broadcast philosophy is based on a powerful combination of research, together with the skills and talent of our broadcast team. We know what Dubliners want because we ask them and they continue to listen to our innovative programming, which informs them, entertains them and reflects their lives.

The best mix of music from the ‘80’s, 90’s and now’, along with comprehensive news and sports coverage, entertaining and lively presentation style, and unique programming and promotional features, all work together to ensure we are playing “Dublin’s Best Music Mix”.

98FM’s audience is extremely attractive to the advertising community, playing a pivotal role in helping to reach Dublin audiences. 98FM’s consistency in delivering to its audience means advertisers can depend on the station to achieve the desired results.

We are conscious of the needs of all advertisers, large and small. Advertising on 98FM is an investment and it is our responsibility to ensure that maximum return is achieved. Client input is central to the success of all campaigns and 98FM encourages interaction throughout the whole process – inception, design, execution and evaluation.

98FM – the communication blueprint for your business.