Three has collaborated with 3 up and coming Irish artists to show how music connects us all.
The first video in the Made By Music series is for Jafaris' powerful song ‘If You Love Me’.
The video was directed by New York-based director, Shane Griffin, and centres on two people for whom a song serves as a reminder of their past together. The story of their relationship is told through fragmented memories, and is reignited towards the end of the film, when they meet in the present.
Made By Music will unveil videos for songs by Saint Sister and Kormac later this summer.