'Star Wars' actor Mark Hamill is inviting fans to "escape the dark side" - by coming to Ireland.
He appears in the latest Tourism Ireland campaign for the Wild Atlantic Way.
It comes alongside the release of 'Star Wars: The Last Jedi', which was filmed in and around Skellig Michael.
The advert features a number of locations, with Hamill telling viewers: "Escape the dark side along Earth's Wild Atlantic Way - the perfect place to get away from it all".
It was filmed using Star Wars screen-wipe transitions and sound effects - which Star Wars fans around the globe will recognise.
Tourism Ireland wants to leverage the huge popularity of Star Wars for Irish tourism once again.
The campaign's being rolled out in 15 markets - including Britain, the US, Canada, Germany, France, Spain and Italy.