Ryanair boss Michael O'Leary has apologised to pilots at the airline, and offered them a pay rise.
The company's facing a crisis as hundreds of pilots move to rival carriers but in a letter to flight crews, the airline's chief offered to beat the pay and conditions offered by others.
This is an extraordinary change in tone from the normally brash Ryanair boss.
In his letter, Michael O'Leary starts with a personal apology to pilots for the recent disruption to rosters.
Previously he called pilots "precious" but in this circular, he says they have his 'utmost respect'
He promises bonuses, improved rostering arrangements, and says the company will match and exceed the pay scales of rival airlines like Norwegian Air and Jet 2 - companies he claims don't offer the same job security.
However, one thing he rules out altogether is the involvement of unions.
Mr O'Leary says pilots who want improved pay and conditions must deal with the company through Ryanair's Employee Representative Councils