Playboy founder Hugh Hefner has died at the age of 91.
A statement says he passed away from natural causes at his home, the Playboy mansion in LA, surrounded by his loved ones.
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. <a href="https://twitter.com/hashtag/RIPHef?src=hash&ref_src=twsrc%5Etfw">#RIPHef</a> <a href="https://t.co/tCLa2iNXa4">pic.twitter.com/tCLa2iNXa4</a></p>— Playboy (@Playboy) <a href="https://twitter.com/Playboy/status/913240335358111744?ref_src=twsrc%5Etfw">September 28, 2017</a></blockquote>
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He's survived by his wife Crystal and his four adult children.
Hefner established Playboy in 1953.
