Gucci's unveiled its looks for autumn, in an unusual head-space.
A fashion show in Milan saw some models carrying replicas of their own heads.
Others were seen holding a lifelike baby dragon and a chameleon.
The collection featured feather adorned gowns, as well as vintage-ski inspired balaclavas.
There were also a number of well-known logos used in some of the pieces - including Paramount Pictures and the font used by Sega.
Visual and special effects factory Makinarium created the replica heads.