A garden shed has been rated the top restaurant in London after an online experiment.
Oobah Butler made a website and took pictures of "food" - which was made from household items, including shaving foam, bleach blocs and sponges.
He and his friends then left positive reviews on TripAdvisor, which sparked interest from potential customers.
He also got phone calls and e-mails looking for bookings - but tell people the restaurant was fully booked.
Writing on vice.com, he claimed he used to be employed by restaurant owners to write a positive review of their place, despite never eating there.
This 'dish' is actually a sponge covered in paint, with shaving foam | Image: theshedatdulwich.com
"This convinced me that TripAdvisor was a false reality - that the meals never took place; that the reviews were all written by other people like me.
"However, they're not, of course - they're almost all completely genuine."
But he said: "One day, sitting in the shed I live in, I had a revelation: within the current climate of misinformation... maybe a fake restaurant is possible? Maybe it's exactly the kind of place that could be a hit?".
He even built a website and Facebook page to further the idea. But on December 6th, he let his 'customers' in on the secret: