An Irish influencer has been slapped on the wrist by the Advertising Standards Authority for not making it clear she was paid to promote a product.
Faces by Grace, who has 146-thousand Instagram followers, failed to hashtag a post to let her followers know she was working with Boots.
The complaint considered that it was clear from the post that the influencer was working for Boots, and expressed concern that the post had not been hash tagged accordingly with #sp.
The pharmacy chain says it provided her with a briefing document, which included a request for the blogger to make it clear the post was an ad.
The briefing document included the detail for the promotion and also, a request for the inclusion of #sp or #ad on posts. A link to the ASAI guidelines was included also.
The Advertising Standards Authority agreed with the complaint, and has said the advertisement should not appear again in its current form.