Doctors have hit out at the English Football Association for a sponsorship deal with beer Bud Light.
The British Medical Association believe the link with alcohol products will spur young people to drink with Dr. Paul Darragh claiming that Bud has a "track record" of targeting the younger generations.
England's World Cup semi-finalists Ashley Young, Kyle Walker and Kieran Trippier front the media campaign.
Dr. Darragh is unhappy with the FA's decision to team-up with the company:
"It’s disappointing the England football team has accepted sponsorship from one of the world’s largest alcohol manufacturers with a track record of targeting young people."
"Children and young people were ecstatic to see their national team almost make it to the World Cup final but, along the way, they endured millions of pounds worth of advertising for alcoholic products and now their national team has directly linked up with the alcohol industry."
"Such exposure to marketing is likely to increase the drinking behaviour of those watching games and following the team."