Dublin is to benefit from 100 new jobs coming on stream with outdoor clothing store Regatta.
They'll be spread between the capital, Galway and Waterford.
Regatta has 11 stores across the country and 7 more on the way.
Minister for Jobs Mary Mitchell O'Connor was at the announcement. “I am impressed that most of the expanded range of outlets are in regional locations, serving towns around the country," she said. "A vibrant retail sector is key to creating vibrant towns and communities."